LISTING SETUP & OPTIMIZATION
Stop guessing at your listing.
Start booking from day one.
We research, write, design, and publish your listing across every channel — PMS, Airbnb, Booking.com, Vrbo, and direct — so it's SEO-ready and booking-ready the moment it goes live.
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Live across 4+ channels
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SEO-written, not templated
ILLUSTRATIVE EXAMPLE
● Live
3 bedroom apartment for rent, close to the beach
Sunlit 3BR Retreat, Steps From South Beach
Wake up to ocean air and walk to the sand in minutes. A fully furnished, design-forward escape with a private balcony, resort-style pool, and everything mapped out for your stay — from the nearest coffee shop to the best sunset spot.
SEO Optimized
Character-Limit Perfect
Airbnb · Booking.com · Vrbo
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Florida-based content team
SET UP & CONNECTED ACROSS
Airbnb
Booking.com
Vrbo
Your PMS
Google Vacation
Direct Bookings
THE DIFFERENCE
Same property. A completely different first impression.
Guests decide whether to click into a listing in under two seconds. Every photo is reviewed and lightly enhanced — brighter, sharper, better composed — while staying an honest, recognizable representation of the real space.
EXAMPLE 1 - COMMUNITY LOBBY
Before
Dim lighting made the space hard to read clearly.
After
Brighter, warmer, with light staging added.
EXAMPLE 2 - BUILDING EXTERIOR
Before
Blurry and washed out — details are hard to make out.
After
Sharp, color-corrected, golden-hour lighting.
Every photo reviewed and lightly enhanced — never fabricated, always recognizably the same place
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10 community & amenity photos selected and enhanced as part of every setup, delivered as one finished gallery sized to read as quality images on Airbnb, Booking.com & Vrbo alike
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One gallery, delivered once — upload it anywhere you list, with no per-channel rework
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Real client examples — a condominium in Bay Harbor Islands, FL. Shown with permission; unit numbers withheld.
THE UNFINISHED LISTING
A live listing isn't the same as a finished one.
Getting a property onto Airbnb takes an afternoon. Getting it fully researched, written, connected across every channel, and backed by automation takes real time — and most listings show it.
Conversion rate — views vs. completed bookings — is now Airbnb's #1 ranking signal. A rushed, generic listing can't win on that metric, no matter how good the property actually is.
The Research
Hours spent Googling comps and guessing at nearby attractions, ending in a generic "close to everything" description.
The Copy
One paragraph pasted into Airbnb — then rewritten from scratch for Booking.com and Vrbo, if it makes it there at all.
The Photos
Uncaptioned, unedited, and uploaded in whatever order they happened to be taken.
The Automation
None. Every "what's the wifi password" and "how do I get in" lands directly on your phone.
WHAT'S INCLUDED
A listing built by researchers and copywriters — not a form.
Every section below is researched and written from scratch for your specific property — then yours to reuse on every channel, forever. Only the actual publishing work (Content Submission & Integration) is billed per channel.
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Property Research & Copywriting
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Headline, short & full description, "Why This Property," unique benefits, guest access, room-by-room breakdown
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A written scene description and SEO caption for every photo — not an auto-generated tag
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One-time content — reuse the same copy on Airbnb, Booking.com, Vrbo & direct, forever
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Priced once per unique unit layout — identical units share one payment
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Community Research
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10 community & amenity photos selected and enhanced, delivered as one gallery ready to upload to any channel
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A written community description, reused across every listing in that building — and every channel you use
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Priced once per community — every unit in the building shares the payment
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Neighborhood Research
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25 nearby-place graphics with a live route & distance overlay, branded to your business — not ours
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Written Location, Getting There, Getting Around & Directions sections
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One-time research — reuse the same content on every channel, forever
Priced once per neighborhood — every community & property in the area shares the payment
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Rules, Policies & Guest Instructions
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House manual, house rules, and check-in / check-out instruction
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Written as ready-to-send guest messages, not just internal notes
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Created once, reused across every channel and every guest message, forever
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Content Submission & Integration
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Every photo uploaded, captioned, and tagged to its room, across every channel
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Room-by-room breakdown built in your PMS, plus PMS-to-channel connections
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Billed per property, per channel — PMS, Airbnb & Booking.com each priced separately
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Optional — prefer to submit the finished content yourself? Skip this one
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Auto-Messaging Setup
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8 email + 8 channel auto-message templates, booking confirmation through the review request
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Triggers timed by stage — 48 hrs before check-in, key code & welcome, next-day, checkout
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Built once for your entire account — reused across every listing, not billed per property
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PMS-connected accounts get automatic per-property merge fields; without a PMS, you get the templates plus how-to instructions
ADD-ON
A CLOSER LOOK
Real nearby-place graphics, straight from a live setup.
Each one pairs a curated photo with a live walking or driving distance straight from the property, and carries the client's own logo — shown here with the watermark removed at the client's request.
WALKING DISTANCE EXAMPLE
DRIVING DISTANCE EXAMPLE
One graphic per nearby place, sized and captioned for upload
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Distance shown in both minutes and miles, walking prioritized
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White-labeled — guests see your brand, every time
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WHY NOT JUST DIY IT?
Three ways to get a listing set up. One of them holds up across every channel.
DOING IT YOURSELF | A FREELANCER / VA | ADVENSORY LISTING SETUP | |
|---|---|---|---|
Your time investment | – 5–20+ hours, spread over weeks | – Managing revisions & back-and-forth | ✓ One intake call, then we run it |
Automation & messaging | – Manual replies | – Not typically included | ✓ Available as an add-on |
Branded nearby-place graphics | – None | – Rarely offered | ✓ Included, white-labeled to you |
Photo captions | – Uncaptioned | – Generic, if any | ✓ Per-photo, SEO-written |
Multi-channel copy | – Usually one channel only | – Same copy pasted everywhere | ✓ Written to each channel's limits |
Location research | – Guessed from memory | – Surface-level, generic | ✓ Deep-researched & specific |
IS THIS FOR YOU?
Built for hosts who are done patching a listing together
Pick a base platform and add only the services you need — try the calculator below for a number matched to your portfolio. Custom terms confirmed on your call.
A strong fit if you're...
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Listing a new property on Airbnb, Booking.com, Vrbo, or direct
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Relaunching a listing that's live but underperforming
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Managing a portfolio that needs consistent, on-brand setup across every unit
Probably not the right fit if you...
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Only need new photography — we edit, caption & upload what you provide, and can point you to a local photographer if needed
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Want pricing strategy, not listing setup — we connect dynamic pricing tools, we don't set your rates
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Want the fastest, cheapest one-line description — real research takes real time
HOW IT WORKS
From property details to a live, booking-ready listing.
PHASE 1
Research & Discovery
We collect your property details and photos, then research the neighborhood, community, and comparable listings.
PHASE 2
Write & Build
SEO copy is drafted, the PMS listing is built room-by-room, photos are captioned, and house rules & instructions are documented.
PHASE 3
Publish & Connect
Your listing goes live across every channel you choose, with automation connected before your first guest checks in.
Typical turnaround — final timeline confirmed on your intro call based on property size and channels selected. We keep onboarding limited each month so every setup stays hands-on.
WHY IT MATTERS
Listing quality isn't a nice-to-have. It's the ranking factor.
2–3×
Higher conversion for listings with professionally edited, captioned photography over amateur uploads.
№1
Conversion rate — not price or reviews — is Airbnb's top-weighted search ranking signal.
4+
Channels connected and kept in sync from one finished setup: PMS, Airbnb, Booking.com, Vrbo.
REAL RESULTS
Verified performance, not a projection.
One property we set up end-to-end — research, copy, photos, and channel publishing. The numbers below are pulled straight from Airbnb’s own performance dashboard, benchmarked against similar listings in the same market.
Skyhigh Luxury 3BR · Brickell, Miami
9.66%
Overall conversion rate — 9.21 points higher than similar listings in the area.
43.9%
First-page search impression rate — how often the listing surfaces on Airbnb’s first results page.
+564
More page views than similar listings in the area, same period.
PRICING
Priced by what actually needs new research — not by the unit.
Six services, each billed on its own unit of work. A single-family home typically needs five of them. A 40-unit portfolio spread across two buildings in one neighborhood needs far less per unit than that suggests.
SERVICE | WHAT YOU GET | PRICE PER | STARTING AT |
|---|---|---|---|
Auto-Messaging Setup | 8 email + 8 channel templates, with triggers timed from booking through the review request | Account (one-time) | $800 |
Content Submission & Integration | Photo uploads, captions, room breakdown, and PMS-to-channel connections — billed separately for every channel. Optional if you'd rather submit it yourself. | Property, per channel | $175 PMS, +$150 each additional channel |
Rules & Policies | House manual, house rules, check-in & check-out instructions | Unique unit layout | $200 |
Neighborhood Research | 25 branded nearby-place graphics, plus location, transit, getting-around & directions copy | Neighborhood | $400 |
Community Research | 10 enhanced community & amenity photos, plus a written community description | Community / building | $200 |
Property Research | Headline, descriptions, "why this property," unique benefits, guest access, room-by-room breakdown | Unique unit layout | $250 |
Research bundles down. A manager with 40 units across two adjacent buildings in the same neighborhood pays for neighborhood research once — it covers both buildings — plus one community research payment per building. Property research is priced per unique layout, so eight identical 2-bedroom units need exactly one payment, not eight.
Content submission scales up. Every channel is a separate integration, billed per property. Five properties submitted to PMS, Airbnb & Booking.com isn't one flat fee — it's five properties across three channels, priced accordingly.
Auto-messaging is billed once, account-wide. Templates are built one time for your entire portfolio, not per listing — reused across every property you own or manage.
Rates shown are starting points from our internal service pricing — your actual quote reflects how many layouts, communities, and neighborhoods your portfolio actually spans.
GET STARTED
Ready for a listing that's actually finished?
Three quick questions — no commitment, no cost. We'll map out exactly what your setup needs and follow up within one business day.